Brand Story
The brand was inspired by the anti-plastic movement and the concept of being plastic-free after the founder read hundreds of articles about plastic pollution in our oceans, not to mention shocking videos of plastic waste found in the bodies of sea creatures as they die and wash ashore.
Plastic straws are a ubiquitous product found everywhere in people's drinks, from cafes to restaurants.
An alternative to single-use plastic straws, a product that is 100% biodegradable and not made from bioplastic. And that's GO Straws – a product that is environmentally friendly and beneficial to everyone's health.
The rice straws from the GO Straws brand can be composted right after use. Unlike plastic straws, GO Straws will naturally decompose and, of course, will not harm anyone or any creature due to their benign and safe nature. Moreover, they can become a great food source for marine life.
Concept
This idea is inspired by rice grains and the waves of the blue ocean, harmoniously combined with the letters G-O, which also form the brand name GO. This is the result chosen by customers because they appreciate this concept.