Objectives
Increase engagement and awareness of ADAMA's crop protection products on Facebook.
Challenges
- ADAMA aims to enhance brand recognition among farmers on social media.
- Educate farmers about ADAMA's products.
- Retain current customers and attract new ones.
Execution
- Farmers need to see and hear firsthand experiences. They trust word-of-mouth recommendations from other users and are influenced by successful farmers.
- Content should highlight the product's benefits and effectiveness. Include more user testimonials from farmers who have used the products to build trust and credibility for the brand.
